Focus.
I was on a mastermind call yesterday talking about how I’m in limbo right now.
I don’t want any new projects to start because my son can be born any day now and I have no idea what life is going to be like with him.
I was thinking about starting a newsletter, tweeting more, posting on YouTube etc.
My mastermind said don’t do any of that, and instead focus on one channel, which for me is cold email and cold calling.
I would really like to have a thriving personal brand, but the business growth for me right now is in cold email and cold calling.
This reminds me of the graph from the Book Essentialism.
If I have my attention divided across several things such as a newsletter, keeping up on Twitter, and posting on YouTube, then my cold outreach efforts will suffer.
If I just focus on cold outreach, I’ll be able to make it work.
I hate annoying people with cold outreach, but it can help me help people.
If I cold call a business, build them an amazing site that converts great, then I have helped them.
They can now buy braces for their kids, buy their dream car, or simply stay in business.
For the 100 people I annoyed by cold outreach, the 1 I help will make it worth it.