I’m going through Wes Mcdowell’s Profitable Website Launchpad course and I highly recommend it.
Yesterday, I wrote up content for a new website I’m launching soon.
It’s the best content I’ve ever written.
Below are the notes I took from that course summarized by Claude AI.
- Identify your client’s main problem and the symptoms/emotions associated with it. Focus your website copy on addressing this core problem.
- Position yourself as the mentor/guide who understands the client’s problem and has the authority and experience to solve it. Use testimonials, stats, and logos to build credibility.
- Have a clear call-to-action telling prospects exactly what step to take next. Make it specific and benefits-focused, not generic like “Contact Us.”
- Outline a simple 3-step plan showing prospects the path from where they are now to achieving the results they want. Give your process a memorable name.
- Focus copy on benefits (what your service does for the client) more than just features. Tie benefits to emotions.
- Overcome common objections upfront on your website, like price, time commitment, skepticism, and trust.
- Motivate action by raising the stakes - highlight what prospects stand to lose by not using your service.
- For the home page, follow a proven layout: Hero section, problem, solution, benefits, process, testimonials, features, and a “wild card” section.
- Build dedicated pages for your core services, about page, pricing, FAQs, and success stories. Keep the focus on the customer.
- Use a lead magnet that promises a desirable outcome to capture email addresses and generate leads.